E-Commerce : A Glimmer Hope for MSMEs Development

Abstract

This research aims to determine the effect of e-commerce on Micro, Small and Medium Enterprises (MSMEs) Income in Baubau City. The research was conducted on 83 MSMEs in Baubau. The research used Partial Least Square (PLS) as data analysis. The results show that there is a positive and significant influence of the use of e-commerce on increasing the income of MSMEs, which means that the higher the use of e-commerce in MSMEs, the higher the income of MSMEs in Baubau City. The implication of this research is that it will help MSMEs develop their products and provide information to the Cooperatives Department about the importance of e-commerce in increasing the income of Micro, Small and Medium Enterprises (MSMEs) in Baubau City