Direct Marketing Analysis In Increasing Sales Volume At Sensory Coffee Roastery, Panti District, Jember Regency

Abstract

Sensory Coffee Roastery markets its products directly for sake improve the quality of Sensory Coffee Roastery products. In addition, the impact of direct marketing to the increasing volume of product sales Sensory Coffee Roastery. The purpose of this research is to analyze direct marketing and the impact of direct marketing on sales volume Sensory Coffee Roastery. The method used in this research is descriptive method using a qualitative approach. The resulting product Sensory Coffee Roastery is the ideal liberica, robusta and Arabica Coffee the flavors can be combined into one by using a pouch or dip packaging which is the main attraction of Sensory Coffee Sensory products. Results of this research in the form of an update on the direct marketing strategy that carried out by Sensory Coffee Roastery in increasing volume production sales, including face-to-face marketing strategies (personal selling), kiosk marketing, catalog marketing, telemarketing and online marketing. In addition to the marketing strategy, the need for production locations The newest one, which is located in a more strategic location, was discovered by the wider community.