Application of Corespondence Analysis Method to Competition in Photocopy Amore Jember
DOI:
https://doi.org/10.32528/issh.v2i3.404Keywords:
Business Competition, Marketing Mix 7P,, Correspondence AnalysisAbstract
The purpose of this study is to analyze the competition in the Amore Jember photocopying business and to analyze the efforts that can be made to increase competitiveness in Amore Jember photocopying. The theory used in this study is the theory of business competition. The method used is a quantitative method using the SPSS version 26 program. The research technique used is corespodence analysis with 120 respondents using a purposive sampling technique who are consumers of photocopies of Amore Jember and its competitors. For the results of the correspondence analysis method, it can be seen that respondents chose photocopies of amore jember with the best or superior scores in 13 attributes, besides that there were also 7 attributes that were included in the competition, and there were also 4 attributes that were left out
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