Determination Of Business Strategy at PT. Multi Jaya Lombok Through SWOT Analysis
DOI:
https://doi.org/10.32528/issh.v2i3.395Keywords:
SWOT Analysis, Strategic Factors, Multi Jaya Lombok.Abstract
SWOT analysis can be used as a determinant in corporate strategic planning. Multi Jaya Lombok in this case uses SWOT analysis in preparing the company's strategic plan based on Strengths and Opportunities as well as Weaknesses and Threats. This research uses a descriptive research type. The respondents are all the management staff of the Company as many as 4 people that were selected by purposive sampling technique. The research instrument uses a SWOT questionnaire, with 17 criteria for Internal and External Strategic Factors. The results of the study show that Multi Jaya Lombok (MJL) is in a very favorable situation where the company has opportunities and strengths so it must be able to take advantage of the opportunities that exist today.
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