The impact of the image of charity institutions, Influencers and trust on the decision to Become a lazismu donor
DOI:
https://doi.org/10.32528/issh.v2i3.392Keywords:
image of charity institution, influencers; trust, decision to become a donor, LAZISMUAbstract
The Amil Zakat Infaq and SedekahMuhammadiyah Institute (LAZISMU) is a community fund-raising institution that manages zakat, infaq from muzaqqis or donors who have the goal of empowering zakat funds to help people run their economy. This research was conducted on Lazismu and has the goal of analyzing and knowing the impact of the image variables of charitable institutions, influencers and trust on the decisions of donors Lazismu Se-former Besuki Residency. Quantitative descriptive analysis was carried out using a measuring instrument in the form of a questionnaire. With a population of 3635 donors in all LazisMu Institutions in the former Besuki Residency, a sample of 250 respondents was obtained using the Slovin formula. The research data was analyzed using the Structural Equation Model (SEM) with the Smart PLS 3.2 application. The results of statistical calculations show that the image of a charitable institution has an impact on the decision to become a donor. Influencer variables have an impact on the decision to become a donor. The trust variable influences the decision to become a donor at LazisMu in the former Besuki Residency Area.
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