Impact Of Retail Service Quality On Purchasing Decisions In Traditional Retail
DOI:
https://doi.org/10.32528/issh.v2i3.372Keywords:
Retail, Service Quality, Purchasing Decisions, Traditional RetailAbstract
This study was conducted with traditional retail customers. The purpose of this study is to determine the impact of retail service quality on purchasing decisions in traditional retail. This study used tools such as observations, interviews, and questionnaires to examine his 80 respondents using targeted sampling techniques aimed at determining the respondents' perceptions of each variable. Data was collected from The analyzes used included data instrumentation tests (validity and reliability tests), multiple regression analysis, classical acceptance tests (normality tests, multicollinearity tests, and heteroscedasticity tests), hypothesis tests (t test and F-test), and coefficient of determination analysis. Regression analysis revealed that the variables ``physical aspect'', ``trustworthiness'', ``relationship'', ``problem-solving'', ``policy'', ``ability'' and ``empathy'' had a positive impact on purchasing decisions. You can see that there are t Test Scores: Physical aspects, reliability, personal interactions, problem-solving, policy, competence, and empathy all greatly influence purchasing decisions. Physical aspects, trustworthiness, personal interaction, problem-solving, guidelines, competence, and empathy greatly influence purchasing decisions, as the F-test is calculated as Fcount > Ftable.
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