Sales effectiveness of jonetsustore products Using e-commerce

Abstract

Thnce of E-commerce today is very helpful for people in fulfilling people's needs and desires in everyday life. The public increasingly favors the online shopping trend, namely Tokopedia, Shopee, Lazada, Bukalapak, and others. Like JonetsuStore, which has cellphone cases with designs that keep up with the times, Jonetsu produces cellphone cases for various products such as Samsung, Realme, Oppo, and Xiaomi. JonetsuStore is located at Jl. Delima Putih No.33, Krajan, Jemberlor, Kec. Patrang, Jember Regency. JonetsuStore markets its products on E-commerce not only because they are easy to access but one of the options to survive in an increasingly tight and strong business competition. This study aims to determine the impact of e-commerce on JonetsuStore sales as well as the facilitating and impeding elements of buying and selling on e-commerce to JonetsuStore. The use of the e-commerce system has an optimal impact on the seller, where the output or target is achieved, as in the sales process, it makes it easier between sellers and buyers because consumers do not need to come to the store, in terms of sales targets reaching up to 85%, usually 1-10 pcs after using the online store up to 10 and even 100 pcs of cell phone cases. And a wider market share can also affect a wider target market. The contribution of this research is that it is hoped that the results of the research can provide understanding to sellers to be able to further optimize e-commerce to maximize sales.