Stkeholder Perception Analysis of The Plan to Establish a Higher Education Digital Business Study Program Facing The 4.0 Era
a Study with Swot Approach
DOI:
https://doi.org/10.32528/issh.v2i3.350Keywords:
Establishment Plan of Digital Business Study Program, Industrial Age 4.0, Swot ApproachAbstract
The purpose of this research is to determine how to strategize in identifying market opportunities for establishing a digital business program for higher education institutions in facing the era of Industry 4.0. This type of research is descriptive research. The sample in this study consists of doctoral students, industry practitioners, and lecturers in Lombok. The analysis technique used in this research is SWOT analysis. The SWOT analysis results from this research show that higher education institutions planning to open a digital business programme are in quadrant I, which means that the institutions are in a growth strategy. This research is expected to contribute, especially in the field of financial management, specifically to provide an overview if a study program in a higher education intends to open a digital business program, then SWOT analysis is highly necessary. It is recommended for further research to expand the scope of the sample and use additional analysis statistic tools in a higher education that plans to open a program.
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