Destination Image Tourism Attractiveness And Testimonial with Tourist-Satisfaction As Moderating

Abstract

Banten Lama area is one tour-destination. Many sites have experienced a decrease in the physical quality. But thats unfortunate are some lack of maintenance and arrangement of this area. And also absence of arrangement of vehicle circulation. Beside it, existence of beggars and extortion in several places. This condition made uncomfortable and unfavorable assessment of experience of traveling in this area. This study uses a quantitative method with a descriptive approach. The population are tourists who came-in this area, where samples are 100 respondents by using Bernoulli's method. Data collection was carried out by distributing questionnaires to the tourists. The analytical method used was descriptive analysis using SPSS version 25. The data analysis showed that partially there was a positive and significant effect of destination image on  testimony, where T-count was 6.507 greater than T-table is 1.984 with a significance level of 0.000 (<0.05) and a regression coefficient of 0.369. attraction on tourist testimonials found T-count was 5.300 greater than T-table is 1.984 with a significance level of 0.000 (<0.05) and a regression coefficient of 0.220. Tourist satisfaction on testimonials found that T-count was 5.493 greater than T-table is 1.984 with a significance level of 0.000 (<0.05) and a regression coefficient of 0.293. Destination Image on tourist satisfaction had a T-count of 0.739 which was smaller than T-table is 1.984 with a significance level of 0.462 (>0.05). Tourist attraction on tourist-satisfaction had a T-count of 1.1661 which was smaller than T-table is 1.984 with a significance level of 0.100 (>0.05).