Analysis The Impact Of Service Quality On Customer Satisfaction At Fujiyama Sushi Restaurant Jember

Authors

  • Anisa Nur Fitriana Universitas Muhammadiyah Jember
  • Maheni Ika Sari Universitas Muhammadiyah Jember
  • Ira Puspitadewi Samsuryaningrum Universitas Muhammadiyah Jember

DOI:

https://doi.org/10.32528/issh.v2i3.335

Keywords:

Customer Satisfaction, Physical Evidence, Reliability, Responsiveness, Security (Assurance), Empathy

Abstract

This study aims to determine the effect of physical dimensions (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) on customer satisfaction at Fujiyama Sushi Jember Restaurant. Culinary businesses such as Sushi Restaurants are quite promising businesses. Sushi restaurants have become a popular choice For consumers seeking a unique and satisfying dining experience. Customer satisfaction is a critical factor in the success of a sushi restaurant as it can impact customer retention, restaurant reputation and business continuity. Therefore, the reason of this consider is to analyze the variables that influence client fulfillment in sushi eateries and their impacts on eatery administration. The sort of think about utilized in this ponder is quantitative. The ponder populace comprised of clients of his Fujiyama Sushi Jember Eatery, and his 181 respondents were drawn utilizing arbitrary testing procedures. Information collection strategy by perception and survey by Google shape. The information investigation utilized is different direct relapse and speculations are tried utilizing t-tests. As a result, we found that physical prove, unwavering quality, and responsiveness angles have a critical affect on client fulfillment in a few cases. On the other hand, the factors security and sympathy don't  altogether influence client fulfillment. Recommendations for future analysts to include supporting factors to degree client fulfillment. Utilize cost, taken a toll, and sentiment factors to assist give a more total picture of the variables that impact client fulfillment.

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References

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Published

2023-09-25