The Communication Strategies of Village Officials in Preserving the Ojhung Tradition in Bugeman Village, Situbondo
Keywords:
Women's Role, Empowerment, Family EconomAbstract
Communication efforts are essential in preserving a culture so that messages about the culture can be conveyed effectively and in accordance with the goals set by the communicator. This study aims to understand the communication efforts carried out by the government officials of Bugeman Village in preserving the Ojhung tradition among the people of Bugeman Village, Situ-bondo. This research employs a qualitative descriptive method, with data collected through observation, interviews, and docu-mentation. The results show that in their efforts to preserve the Ojhung tradition, the village government officials of Bugeman collaborate with cultural figures in the village to continuously maintain the tradition. The findings also indicate that the village officials and cultural figures apply communication efforts based on Cutlip and Center's theory. These communication efforts, aligned with Cutlip and Center's theory, are considered successful by the village government officials as they have effectively in-fluenced the community to continue preserving the Ojhung tradition.
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