How Service Quality, Store Vibes, and Customer Satisfaction Drive Loyalty at Blink-Blink Jember
Keywords:
Quality Service, Store Atmosphere, Satisfaction Customers, LoyaltyAbstract
This study aims to analyze the effect of service quality, store atmosphere, and customer satisfaction on customer loyalty at Blink-Blink Jember Store. In the context of increasingly fierce business competition, building customer loyalty is crucial for the sustainability of a business. Good service quality, a comfortable store atmosphere, and high customer satisfaction are believed to encourage customers to continue shopping and recommend the store to others. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to customers of Blink-Blink Jember Store. Data analysis was carried out using descriptive and inferential statistical techniques. The results showed that there was a significant influence of service quality and customer satisfaction on customer loyalty. Good service quality, such as employee friendliness, speed of service, and ability to provide solutions to customer problems, directly affects the level of customer satisfaction. The higher the level of customer satisfaction, the higher the level of customer loyalty. In addition, a comfortable and attractive store atmosphere also contributes positively to customer loyalty.
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