The Effect of Product Quality, Live Streaming, and Price Dis-counts on Impulsive Buying on Consumers of the Haitan Store Thrift Shop in Lumajang

Authors

  • Moh Sahfur Rizjal
  • Trias Setyowati universitas muhammadiyah jember
  • Muhammad Naely Azhad universitas muhammadiyah jember

Keywords:

Product Quality, Live Streaming, Price Discount

Abstract

This study aims to analyze the influence of product quality, live streaming, and price discounts on impulsive buying in consumers of thrift shop hiatan store in Lumajang. The research conducted in this scientific paper is a quantitative descriptive research, using observation, interview, and questionnaire distribution methods. The number of samples in this study was 95 respondents. The data obtained were then analyzed using the validity test, the multiple linear regression reality test of the normality test (Kolmogorov Smirnov test), the multicollinearity test, the heteroskedastiness test, the hypothesis test, and the determination co-agency test (R2) with the help of SPSS version 26. The results of the study show that product quality, live streaming, and price discounts partially have a significant effect on impulse buying at the Haitan Store thrift shop in Lumajang.

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References

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Published

2024-09-25

Issue

Vol. 3 No. 3 (2024): Proceedings of International Conference (ICON) 2

Section

Articles

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.