The Influence of Entrepreneurial Orientation and Entrepreneurial Motives on Competitive Advantage and Performance of MSMEs in Jember Regency
Keywords:
Entrepreneurial Orientation, Entrepreneurial Motives, Competitive Advantage, MSME PerformanceAbstract
The problem underlying this research is the importance of MSME performance as a key indicator in assessing success and its impact on the economy, where performance is influenced by various internal and external factors including effective management, product innovation, and supportive government policies. This study aims to determine and analyze the influence of entrepreneurial orientation and entrepreneurial motives on competitive advantage and its impact on MSME performance in Jember Regency. This study uses a quantitative approach with a survey method. The population in this study were all MSME actors in Jember Regency totaling 647,416 business units. Sampling used a purposive sampling technique with the Slovin formula to obtain 100 respondents. Data analysis used Structural Equation Modeling-Partial Least Square (SEM-PLS) with the help of the WarpPLS 8.0 application. The results of the study indicate that entrepreneurial orientation has a significant effect on competitive advantage and performance of MSMEs. Entrepreneurial motives are also proven to have a significant effect on competitive advantage and performance of MSMEs. Furthermore, competitive advantage has a significant effect on the performance of MSMEs in Jember Regency. These findings indicate that increasing entrepreneurial orientation and entrepreneurial motivation supported by competitive advantage can encourage an increase in overall MSME performance.
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