THE INFLUENCEOF EXPERIENCE, TRUST, AND MARKETING ATMOSPHERE ON RETURN VISIT DECISIONS AT SLOUCS CAFE

Authors

  • Ahmad Wildan Fahruzzaman universitas muhammadiyah jember
  • Muhammad Naely Azhad universitas muhammadiyah jember
  • Feti Fatimah universitas muhammadiyah jember

Keywords:

Experience Marketing, Trust Atmosphere, Revisit Decision

Abstract

This study aims to determine and analyze the effect of Experience Marketing, Trust, and Atmosphere on the Decision to Return to Cafe Slou cs. The data used in this study are primary data obtained through observation, interviews and distributing research questionnaires and using secondary data through activity documentation. The population in this study were Cafe Slou c s consumers, while the research sample used a sampling calculation according to Arikunto by multiplying the number of indicators by 6, resulting in a sample of 108 consumers. For data analysis, the authors used multiple linear regression analysis. Based on the results of hypothesis testing, it can be stated that Experience Marketing has a significant effect on Revisit Decisions, Trust has a significant effect on Revisit Decisions, and Atmosphere has a significant effect on Revisit Decisions. And simultaneously the variables of Marketing Experience, Trust, Atmosphere have a significant effect together on the Decision to Return to Cafe Slou cs.

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Published

2025-01-02

Issue

Vol. 3 No. 3 (2024): Proceedings of International Conference (ICON) 2

Section

Articles

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