MAXIMIZING SMARTPHONE USER SATISFACTION THROUGH QUALITY SERVICE, VIRAL ENGAGEMENT AND EXPERIENTIAL TACTICS
Keywords:
service quality, viral marketing, experiential marketing, customer SatisfactionAbstract
Customer satisfaction is the main goal of business people in the service sector. The purpose of this research is to find out how much service quality, viral marketing, and experiantial marketing can affect your customer satisfaction. This type of research uses descriptive quantitative research. The analysis method in this study is multiple linear regression analysis, the population in this study is conato Jember customers. The sample used was 160 respondentsThe results of this study show that this conclusion is evidenced by the value of t calculation on variables with t calculation of 27.388 and a significant level of 0.000. (1) The variable of service quality has a positive and significant effect on customer satisfaction. With t calculated as 6,241 and a significant level of 0.000. (2) Viral marketing variables have a positive and significant effect on customer satisfaction. The variables of service quality, viral marketing, and experiantial marketing simultaneously have a positive and significant effect on customer satisfaction in your cell.
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