DRIVING TOURIST REENGAGEMENT: SATISFACTION, MARKETING, AND THE REVISIT DECISION TO IJEN CARTER

Abstract

Tourism is one of the supporting sectors in economic development that can affect the level of economic progress of the community, both locally and globally. Tourists are the main concern in the development of the tourism industry sector. Maintaining and preserving tourist trust is something that must be done for the tourism industry sector to create a relationship between tourists and companies that will make it easier for management to market new products or services. This study in its implementation aims to analyze the relationship or correlation between relationship marketing variables, tourist experience, and satisfaction with the decision to revisit the Mount Kawah Ijen tourist attraction. The research method is statistical analysis, by distributing questionnaires to respondents with a random sampling system. The results of the study are that the three independent variables (independent variables), namely the relationship marketing variable, tourist experience, and tourist satisfaction have an influence on the decision to revisit (dependent variable) at the Mount Kawah Ijen tourist attraction both partially and simultaneously.