The Influence of Financial Literacy and E-Commerce on MSME Performance in Makassar City
DOI:
https://doi.org/10.32528/issh.v3i1.452Keywords:
financial literacy, e-commerce, MSME performanceAbstract
This research aims to examine the influence of financial literacy and e-commerce on the performance of MSMEs in Makassar City. The type of research used in this research is a quantitative survey method. The MSME sample consisted of 100 samples selected using the purposive sampling method. The data in the sample uses primary data obtained using a distributed questionnaire. The data analysis methods used are validation tests, reliability tests, multiple linear regression tests and hypothesis tests using the SPSS 26 analysis tool. The research results show that financial literacy and e-commerce have a positive and significant effect on the performance of MSMEs in Makassar City.
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