Influence Of Store Atmosphere, Prices, And Service Quality On Consumer Satisfaction At The Blink-Blink Store

Abstract

The purpose of this research is to find out and analyze whether store atmosphere, price and service quality have a significant effect on consumer satisfaction at the Blink-Blink Store. The population used in this research was all consumers at the Blink-Blink Store, and the number of samples used was 40 respondents. The data analysis method used is multiple linear regression analysis. The results of this research are: 1) Store Atmosphere (X1) has no significant effect on Consumer Satisfaction (Y) at Blink-Blink Store in Jember. 2) Price (X2) has no significant effect on the Consumer Satisfaction variable (Y1) at Blink-Blink Store in Jember. 3) Service Quality (X3) has a significant effect on the Consumer Satisfaction variable (Y1) at the Blink-Blink Store in Jember.